You own a website – Congratulations!!
Now you need to bring traffic to your website and there
comes the SEO (Search Engine Optimization). SEO is a very important aspect to
rank your website on google or bing. There are number of things you can do to
increase the ranking of you page. Here are few of the things you can keep in
your mind:
- The Right URL
You created a website, that is good but
before going live you need to choose your domain or the URL. This will be your
web address which users will type to reach your website. This gives the first
impression to your visitors as well as Google. So, your URL should be simple
without any special character, hash tags or it shouldn’t be tough to understand.
Your domain represents your business or
idea behind your website
- Keyword Research
This is the one thing that hasn’t change
over years in terms of search engine optimization. Keywords determine the
visibility of your website in terms of a specific search and shows the niche
relevance. There are number of keyword planner tools are available like google
Adwords keyword planner. Keyword thing needs your special attention to find the
balance between the competition and demand. Going for medium volume keyword
with low competitive phrases gives good results.
- Good content
No matter how many people are coming to
your website, to keep them as a regular visitor you need to provide them a good
content. There should be a proper title and subtitles. If you are providing knowledgeable
content for your you will have regular visitors and subscribers too.
Interact with your visitors if you get any
comment. Do not ever leave any comment unanswered.
- Anchor text
Anchor text is the visible text in the
hyperlink which redirects to another page if we click. You must be familiar with
blue underlined text on some pages, that text is anchor text and it is called as
hyperlink.
With Anchor text you can easily redirect your
users to another relevant page of your website.
- Alt text to image
We are advised to upload an image with
every article. Now the search engine cannot read image like it read the text
content. To know what your image is displaying search engine looks for alt text.
This of course increases the ranking of the page hence Alt text should be
accurate and relevant always.
At the end Search engines are smart and
they are regularly updating their algorithms to rank the pages on web and there
is no way we can fool Google.
